Mobile communication for business: why it's more important than ever

The rise of mobile technology

It's no secret that mobile technology has been on the rise for years. In fact, as of December 2022, 5,5 billion people are using SMS as a way of communicating via mobile phone, according to Mobilesquared. And 4,5 of them are already exploiting the new rich ways of communicating via channels like RCS and WhatsApp on mobile. As more and more people rely on their smartphones for communication, it's become increasingly important for businesses to embrace mobile technology and take advantage of its many uses as a communication channel.

The challenges of effective employee communication

Despite the rise of new communication tools, many businesses still struggle to communicate with their employees effectively. Staying connected has never been more important to ensure business continuity, but traditional tools like email and intranets have proven insufficient in the face of a changing and dispersed workforce.

The Covid-19 pandemic has only made these challenges more apparent. When the pandemic hit, many employers realised that their means of communicating at work excelled the means of communicating with their staff at home. The nature of desk-based jobs is also changing, allowing people to work remotely. Today, 8 in 10 people work hybrid or remotely, and only 2 in 10 are on-site (Gallup). 

The role of mobile communication

In this changing landscape, mobile communication has emerged as a powerful tool for businesses looking to stay connected with their employees. Unlike email or intranets, mobile messaging has the capability to include every employee (desk or non-desk) in its business model.

SMS messaging, in particular, has become increasingly popular among businesses as an efficient form of communication. In fact, 90% of text messages get read within 90 seconds of delivery, making it an ideal way to keep people up-to-date and informed when it matters most.

Benefits of mobile messaging

Mobile communication offers several benefits for businesses looking to improve their internal communications and engage with their employees more efficiently. Here are just a few:

• Timely delivery of critical information: When time is of the essence, it's important to have the capacity to deliver messages quickly. SMS will be read within 2 minutes. Mobile messaging can thus help ensure that employees don't miss out on important information, no matter where they are. This is especially important when an emergency or an incident at a workplace occurs. Read more about solutions for incident management.

• Two-way communication: SMS allows for two-way communication, providing a feedback loop and an opportunity for employees to respond when needed. This is useful for surveys, feedback, notifying employees and reserve staff of available shifts, sending reminders, confirming reservations, and more. Read more about solutions for staffing.

• Increased transparency and accessibility: Mobile communication provides both an increased level of transparency and accessibility to voice ideas and feedback instantly. This can help improve employee engagement, achieve compliance, and improve business productivity.

• Greater employee satisfaction: Sharing information with your employees via mobile messaging shows that implementing an internal communications system doesn't have to be complicated. It can help grow company culture and increase employee satisfaction.

How we can help

If you're looking for a reliable business messaging platform to communicate with your team, we're here to help. Our platform is designed to help businesses of all sizes stay connected with their employees, no matter where they are. Contact us and discuss your needs and find out how we can help your business leverage the power of mobile communication.

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