RCS

RCS

RCS - The next generation of SMS

Welcome to a new era of messaging. Rich Communication Services (RCS) goes beyond text, offering a dynamic, safe and engaging way to connect in the standard messaging application.

RCS Business Messaging: unlock benefits & maximise ROI

RBM delivers exceptional business value by revolutionising customer communication.

  • Create new revenue streams
    Drive growth with interactive, rich messaging experiences that open doors to fresh opportunities.

  • Achieve higher conversions
    Outperform traditional channels like email and SMS with engaging, personalised messages that convert more effectively.

  • Reduce costs with smart automation
    Streamline messaging processes without requiring live support, saving time and resources while maintaining quality.
This is RCS
Verification Badge
Verified company profile

Demonstrate your business's authenticity and build trust with your audience through business verification.

Rich media icon
Enhanced rich multimedia

RCS stands out by delivering a rich and interactive communication experience – no downloads required.

 

RCS branding
Showcase your brand

Enhance brand presence with customised, branded messages for a professional and consistent image.

RCS features

Rich media

High-quality multimedia

Share high-resolution images, videos, emojis, audio, files and GIFs for impactful visual communication.

Carousel

Rich cards & carousels

Explore carousels, suggested actions, and replies, rich cards, rich link previews, real-time location sharing and more to capture attention and increase engagement.

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Longer text length

With RCS you can send messages with up to 2000 characters, compared to only 160 characters in an SMS.

Read receipt

Read receipts

See when messages are sent and read. Stay in the loop with typing indicators for real-time awareness.

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Verified sender

Build trust with verified identities for secure, reliable business messaging. Only verified companies can use business RCS.

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Branded messages

Take your messages to the next level - create a branded experience for your recipients with contact cards and branded messages.

Contact card

Contact card

Share your contact info (phone, email, website) directly in chat, so customers can easily connect anytime.

Analytics

Analytics

Track metrics like messages sent, delivered, read and engaged. Type of interaction and time-to-response.

Secure

End-to-end encryption

Safeguard sensitive messages with secure, encrypted messaging.

Customers want a 2-way dialogue

Create Meaningful Dialogues and Build Lasting Relationships

Answer customer inquiries, provide real-time support, and gather valuable feedback. Exceed expectations with personalized interactions that strengthen relationships and enhance the customer experience.

RCS conversation2

How to get started with RCS

Switching from SMS to RCS is simple. Register your contact and branding details. Select the types of messages you wish to send, whether promotional, OTP, transactional (e.g., order information), or multi-use (a combination or conversational messaging) in your chosen language.

Registration is free, and our team will support you every step of the way, from setup to sending your first message – and beyond.

RCS registration process

Questions & answers about RCS

How to register a brand in RBM

Select a Sender ID or bot agent name, typically using your company name, along with your brand name. Choose a non-transparent logo that looks great in both light and dark modes. Next, provide a banner image and a brief description for your profile. You can also add optional contact details, such as a phone number, email address, and URLs for your website, terms of use, and privacy policy.

How much does an RCS message cost?

Pricing is determined by each country and operator. The cost of a standard RCS message matches that of a single SMS in the respective country. A Single Rich RCS message is charged 1.5 times the standard rate, while a conversational RCS message within a 24-hour window is billed twice the standard rate.

How secure is RCS?

RBM messages sent between users and agents are encrypted between RBM agents and Google servers and between Google servers and users' devices. Partners can't use their own encryption keys because Google needs to scan messages for malicious content to protect all users and businesses.

Is RCS reliable?

All senders must be registered and verified by the RCS service provider to ensure authentication. This prevents fraud and creates reliable communications. RCS is, therefore good for sectors that send sensitive information to their customers.

How is RCS affected by GDPR?

GDPR and other new legislation have set privacy restrictions on how you can communicate with customers and prospects. Mobile users must choose to allow messages from companies. Android customers who have already selected SMS messages from a company will automatically receive the upgraded RCS experience.

Will SMS and RCS be grouped in the same thread on the phone?

RCS and SMS have different threads. RCS messages will be identified by the Display Name used for creating the RBM Agent (which would refer to the name of the Brand and use case).

What is an RCS agent?

An RCS agent is essentially a chatbot or automated messaging entity designed to interact with customers through interactive conversations over RCS.

What is the RCS text length limit?

Unlike SMS, there is no limit of 160 characters. Now you can send up to 2000 characters in one message.

If the recipient's mobile don't support RCS?

Then the RCS message will be sent as an SMS.

RCS needs internet connection?

RCS requires internet connection and if the phone is not connected and want to make a fallback to SMS, you set a time-out ie if the message has not been delivered within 60s, an SMS is sent.

How is the channel branding managed?

The RBM Agent created for a particular Brand includes assets such as the Display name, logo, banner, website, Contact details, Terms of Service, and Privacy Policy that represent the Brand. End users will receive the RCS message in the chat inside the Google Messages App with the RBM Agent, where they will see these assets.

Current destinations supporting both Android and iOS

Status as of iOS 18.1: Full support available in Germany and Spain, with limited support from select operators in the USA, UK, Belgium, and France.

RCS availability across the world

RCS is growing in the market and is currently available in several countries, including the US, France, India, the UK, Sweden and Brazil. RCS was introduced in the Nordics in 2023 and specifically in Sweden by operators Tre, Tele2, Telenor and Telia. Today, RCS is supported by mobile phones with Android or iOS operating systems (full support for iOS is expected in 2025 in Europe).

RBM not yet available in your country? Register your brand now to be ready to start messaging as soon as it launches!

RCS world map 2024

Connect our APIs to your software

Integrate our robust and flexible RCS APIs and start sending rich messages. See the full API documentation and code examples. Our support team is at your disposal at any time.

RCS API code snippet

Talk to one of our business
messaging experts

Fill in the form, and we will get in touch as soon as possible or call us: +46 8-635 26 00.