Build stronger customer relationships with business messaging

Understanding your channels

To effectively leverage business messaging, it's essential to understand the strengths of each channel:

SMS: The classic text message remains a reliable workhorse. Its speed and simplicity make it perfect for time-sensitive alerts, appointment reminders, and short, impactful promotions.

RCS: RCS is the next-gen SMS, offering a richer, more interactive experience. With stunning visuals, engaging buttons, and personalised content, RCS transforms ordinary messages into captivating experiences. Showcase products with carousels and high-quality multimedia, drive actions with CTAs and deepen customer relationships. Its advanced features ensure security and trust, including branded and verified company profiles and end-to-end encryption.

WhatsApp: With a conversational approach, WhatsApp offers businesses a unique platform for personalised communication. It supports rich media, secure messaging, and interactive elements, making it ideal for customer support, order updates, and tailored marketing campaigns.

Understanding your target audience and campaign goals can help you strategically select the best channel or combination of channels to maximise your marketing impact.

Creating engaging campaigns

Personalise every interaction: With access to customer data, businesses can tailor messages to specific segments, preferences, and behaviours. Every interaction can be a step closer to conversion, from welcome messages to personalised product recommendations.

Create interactive experiences: Gone are the days of one-way communication. Business messaging enables interactive campaigns with features like polls, quizzes, and contests that can boost engagement and gather valuable insights. Foster two-way conversations to build stronger connections with your customers.

Real-time marketing: Stay ahead with timely promotions and event-based messages. Whether a flash sale or a timely promotion, business messaging ensures your brand is always top-of-mind.

Customer support integration: Effective customer support can be a powerful marketing tool. Turn support interactions into opportunities to build loyalty.

Optimise based on data: Use analytics to refine your campaigns and maximise ROI.

Choosing the right tools

Successful business messaging requires the right tools. Businesses have two primary options for mobile messaging: A messaging gateway offers unparalleled flexibility and control for developers and technical marketers. By integrating messaging into existing systems through APIs, you can automate workflows and deliver messages seamlessly. For those seeking a more user-friendly solution, a web messaging tool provides an intuitive interface for creating and managing campaigns. Complete with pre-built templates, message editors, and in-depth analytics.

By combining the right channels, strategies, and tools, you can unlock the full potential of business messaging and strengthen your connection with customers. Are you ready to transform your marketing with business messaging? Contact us to learn how our tools can help you achieve your goals.

ABOUT LEKAB
LEKAB provides mobile messaging services, an SMS Gateway, web tools, messaging APIs, and software for advanced business messaging and process automation. We offer digital tools and solutions to companies that want to optimise how they communicate and interact with customers and employees on the mobile to improve productivity, availability and the customer experience through mobile channels. Do you want to know more or ask us for advice?