Boost conversion and sales with SMS: 5 tips to optimise your marketing strategy

1. How to target the right people with mobile marketing

One of the most important aspects of SMS marketing is targeting the right people. You don't want to send messages to people who aren't interested in your product or service. This is where SMS opt-in comes in. Make sure that you're only sending messages to people who have given you permission to do so. This can be achieved through a sign-up form on your website or by asking customers to opt in when they make a purchase. Read more about SMS opt-in here.

2. Timing is everything

One of the key benefits of SMS is its immediacy. Unlike email, which can be ignored or filtered into a spam folder, SMS messages are typically read within minutes of being received. This makes SMS an ideal channel for time-sensitive offers and promotions. To make the most of this immediacy, it's important to send messages at the right time. For example, if you're running a limited-time sale, you'll want to send SMS messages during the sale period to remind customers to take advantage of the offer before it expires. Similarly, if you're promoting an event, you'll want to send SMS messages in the days leading up to the event to remind customers to attend.

3. Keep it short but detailed

SMS messages are limited in comparison to e-mails, which means you'll need to be concise in your messaging. However, you can still provide detailed information. By using links to landing pages or providing instructions on how to learn more, you can provide additional information without cluttering the SMS message itself.

When crafting your SMS message, make sure to focus on the most important details. What's the offer? When does it expire? How can customers take advantage of it? By answering these questions clearly and concisely, you'll increase the likelihood that customers will take action.

4. Use personalised messaging

One of the most significant benefits of SMS is its ability to deliver personalised messages. By using data on customer preferences and behaviour, you can tailor your SMS messages to individual customers, increasing the relevance of your messaging and driving higher conversion rates.

For example, if you run an e-commerce store and a customer has previously purchased items in a certain category, you can use that information to send targeted SMS messages promoting new items in that category. By tailoring your messaging to customer interests, you'll increase the likelihood that they'll take action. We are more than happy to help you automate messages based on specific triggers. 

5. Optimised landing pages for better result

The goal of SMS marketing is to drive conversions and sales, so it's important that your landing page is optimised to achieve this. Make sure that the page is mobile-friendly and loads quickly. Include a clear call-to-action and ensure that the page matches the message sent. If your message was promoting a specific product or offer, make sure that this is prominently displayed on the landing page.

Finally, it's important to ensure that the landing pages you link to from your SMS messages are optimised for mobile devices. With most SMS messages being read on smartphones, it's essential that the landing page is easy to navigate and loads quickly on a mobile device. To optimise your landing pages for mobile, consider using a responsive design that adapts to the size of the screen.

In conclusion, SMS marketing can be a powerful communication channel for businesses looking to increase conversions and sales. With these tips in mind, you can connect with your customers in a convenient, timely, and relevant way.

LEKAB has everything you need to get going with SMS API and SMS Gateway. Integrate our SMS API into your Marketing Tech Stack and start using SMS Marketing today. 

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