News From our RPA Partners – Kapow is Now Kofax RPA!
LEKAB has been a proud partner of Kofax for a long time, providing Kofax’s RPA solution, Kapow, to our customers. We will continue to provide that same market-leading solution, but under a new name! Here is a message from Kofax about the renaming of Kapow as Kofax RPA.
About the name change
“An important component of market awareness is ensuring your product name has market relevancy and supports and strengthens your brand. The Kofax brand is globally recognizable, has equity in the software market and a supportive customer base. When introducing our RPA solution to the market one of our challenges is explaining the name of the product. This distracts from the fact that Kofax offers enterprise-scale RPA software with the most complete intelligent automation functionality on the market. We needed to address this name challenge.
For the past several years we’ve called our RPA product Kapow. Though a fun name to say, it doesn’t harken to the what this product can provide to the customer. Additionally, Kofax is making the industry aware that we are an automation company. A strong brand campaign is driving awareness that Kofax RPA technologies empower organizations to embrace automation to work like tomorrow. The new name is Kofax RPA.
This not only makes the product name more obvious to its purpose but aligns the product with the positioning strength of Kofax. With the launch of our global rebranding campaign we will establish Kofax as an automation leader, supporting enterprise customers in ‘Working Like Tomorrow.” With the cognitive and machine learning functionality embedded in Kofax RPA, customers can achieve their automation ambitions. This promise is simple, yet powerful, and we have proven that we can deliver. RPA with embedded AI technology and the ability to leverage other Kofax automation technologies such as process orchestration and advanced analytics, not only positions Kofax RPA as an Intelligent Automation platform but adds credence to Kofax RPA as a strength for companies to Work Like Tomorrow.”
Take a look at our automation solutions here.