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Rich channels

Reach out to your customers through their preferred channels. Create personalised messages and landing pages with your company's font, logo and branding.

Rich channels offer new options in customer communication

 

Using rich messaging, you can create and send compelling multimedia experiences or engage in real-time conversations with your customers. Send messages or chat with your customers in their channel of choice.

Rich messages support images, colours, videos, GIFs, CTA buttons and more. There are no limits on creativity.

 

 

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Three ways to use conversations

Information

Notifications

Initiate conversations with your customers with notifications in their preferred channel. Templates can be designed to send reminders, updates, alerts, delivery status, authentication codes and more. A verified sender means the recipient can be sure that the sender is trustworthy.

Campaign

Marketing

Let the customer initiate the conversation directly from CTA buttons in ads. You can also initiate a two-way conversation directly in campaign messages. Coordinate and create a seamless customer experience with personalised messages to build trust and confidence and enable more meaningful and long-term relationships.

Conversation

Customer Service

Conversations enable companies to provide support through an OTT channel of choice through the customer journey. Reply either with a customised message or a branded message template. Automate FAQs or chat directly with the customer in the selected messaging channel.

Use of OTT channels worldwide

WhatsApp
WhatsApp has the greatest reach

WhatsApp is the most widely used messaging app in the world, with over 2 billion users. 175 million users send messages to business accounts every day.

Facebook Messenger
Most popular in the Nordics

Facebook Messenger has over 1.3 billion users and is the most popular messaging app in the Nordics, North America, North Africa, Australia and New Zealand. 

Viber
Communicate using Viber in Ukraine

The Viber app is primarily popular in Eastern Europe and parts of south-east Asia.

OTT-map-rich-cannels
  • WhatsApp
  • Messenger
  • KakaoTalk
  • LINE (Japan, Thailand)
  • WeChat (China)
  • Viber
  • Telegram
  • No data

Ask for consent first

It is important to be aware of the rules on consent. Even if a recipient has previously consented to communications from you via other channels, you need to clearly have the recipient's consent to send messages through each OTT channel.

  • Offer both opt-in and opt-out in the same way you currently do with e-mails
  • Make the company name clearly visible during opt-in for future communications

More about opt-in

If an end user starts the conversation, no opt-in is needed to continue. This may be a good opportunity to get approval for future messaging.
 
Check the details of the channel first – some channels have specific rules regarding the collection of opt-ins. Contact us for more information on the rules that apply to each channel. 

 

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We're here to help

Mobile channels offer unique benefits in communication. With our products and services, your business can efficiently cut through the noise and clutter.

If you want to use SMS and modern messaging services but don't have the resources to develop, test and distribute the workflows you need, our developers and experts will help. We can quickly and nimbly test new ideas to meet your future communication needs today. We’re passionate about Smart Messaging.

 

Read more about us

Learn more about the various OTT channels

WhatsApp Business was launched in 2018

Four years after Facebook (Meta) bought WhatsApp, the WhatsApp Business app appeared, with the aim of creating close dialogue between businesses and customers.

RCS is only available form Android

RCS is so far only available in a few countries, but the technology is expected to become available worldwide soon. Use of RCS increased by 150% in 2021 compared to 2020.

Communicate with KakaoTalk in South Korea

KakaoTalk has up to 97% of market share in South Korea.

Reach a young audience on instagram

Instagram for Business gives businesses the ability to respond and communicate in a personal way and convert app users into customers. Instagram users are under 35 years old on average.

Communicate to both Facebook's web application and Messenger App

Facebook Messenger är tillgänglig på som app och som integration i Facebooks webbplattform.

Reach Chinese recipients with WeChat

83% of China's population uses WeChat and 50% of these users follow corporate accounts on the app.

Reach Japanese recipients with LINE

In Japan, 68% of people use LINE as a messaging app. The app is also popular in Indonesia, Taiwan and Thailand.

Want to discuss messaging specific challenges and rich channels?

We have a team of experts well versed in mobile messaging services and automated communications.

Contact us