Automated messaging streamlines workflows and simplifies resource management

Resource allocation can be best explained as the art of ensuring that the right resources – people, skills and equipment – are where they are needed, when they are needed. The resource allocation puzzle can involve anything from filling out a work schedule to allocating specific tasks among selected employees. It can also entail more time-critical activities, where personnel need to be called in quickly to help out in an emergency situation.

Making sure the right person is always in the right place has traditionally been a relatively time-consuming task. A task that not only demands good logistical coordination capability, but also smooth communication in all stages.

Today, there are great possibilities for simplifying and streamlining the process of finding and mobilizing the right resources with the help of new digital – and especially mobile – services.

Automated communication flows streamline work

The first step in making resource allocation and staffing more efficient is understanding the communication flow throughout the process – from identifying and contacting suitable individuals with the right profile for the assignment, to getting confirmation when work is completed. By converting the process into rules that control and manage communication step by step, workflow can be automated using modern, mobile messaging.

Process-driven, rule-controlled, automated communication improves the chances of quickly and easily reaching the right people and ensuring that the necessary expertise is in place. Mobile communication improves availability and simplifies work – both for those with a resource need to cover and for those who can cover that need.

From staffing to scheduling to IT alarms and emergency response

Communication streamlining needs are different in different industries and for different user groups. But one thing all industries and groups have in common is the opportunity to work better and smarter with automated workflows.

Emergency response

When an airport or another public place is exposed to a security threat, rapid communication is absolutely crucial. The same applies when extra health care professionals need to be called in to major disasters or accidents. Relevant parties need to be quickly reached and notified, and at the same time, resources need to be allocated to handle the situation. Automating and parallelizing the processes can speed up the work, while simultaneously freeing up time for key persons in charge of handling the crisis situation.

Staffing and scheduling

Even when it comes to managing and scheduling resources in less time-critical situations, automation can help. Whether an airline needs to call in extra personnel to staff an airplane or a school is looking for a substitute teacher, the need is the same: finding the right personnel with the right skills and being able to verify their status and availability. When both the request and the employee’s ability to respond are simplified, efficiency goes up and the risk of error goes down.

Workflow management for mobile field personnel

One area in which the allocation of tasks is a continuously ongoing process is the management of work orders to mobile employees, such as service, healthcare and delivery staff. Hand in hand with this challenge is the clear need for systematic feedback after work is completed. Streamlined and automated communication simplifies both of these challenges and improves the chances of an even and fair distribution of work. And that is something that ultimately saves both time and money.

Effective troubleshooting for IT issues

When problems arise in the increasingly business-critical IT environment, it is essential that the right people who can rectify the problem are notified quickly, before too much damage is done. Automating large parts of the process ensures that no alarms are missed, that all relevant parties are notified and that the problem is fixed as quickly and effectively as possible.

More effective communication and improved development opportunities

There are many benefits to using system support to simplify workflow management and improve resource allocation. The manual work of finding and allocating resources is often slower and more difficult to parallelize. When communication and large parts of the workflow can be automated, lead times can be shortened and costs reduced. Process-controlled communication directly to mobile phones makes it easier for both the sender and the recipient to interact with the systems and with each other.

Because all digital communication can be stored, traceability is improved. This simplifies troubleshooting if something goes wrong along the way. But above all, it improves the ability to retrospectively analyze the entire flow for quality monitoring, which can help reduce bottlenecks and fine-tune the processes even more. Not insignificant considerations in our rapidly evolving world, where agile processes and the capacity for change have become essential to survival.


Do you want to learn how automated messaging can help your company? Let us give you a free consultation (subject to availability) to get you started mapping your needs. Contact us to find out how!